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Traditional vibrators and dildos are the most popular toys in these countries. Presence of some of the leading brands, such as LELO, Lovehoney, Durex, and Fun Factory, which cater to the requirements of the European community had positioned Europe as the second-largest market in 2023. The vibrators segment dominated the market with a revenue share of 22.48% in 2023 and is expected to witness the fastest growth over the forecast period.

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